20. 4. 2011.
The First European Conference on Wine and Food Tourism was held in Volterra, Italy from 13th to 15th of April, 2011. It was organized by the Scoula Superiore Sant’ Anna with support of the Institute for Tourism and Reims School of Management. It was part of the activities of the Mediterranean Wine Tourism Research Group that the Institute has initiated a couple of years ago to foster research related to the wine tourism in our region and encourage international publishing of the results.
The keynote speakers at the conference were prof. Donald Getz, whose involvement with wine and food tourism goes back a decade ago with the publishing of the book Explore wine tourism: Management, Development and Destinations and prof. Steve Charters, an eminent scholar and consultant with excellent insight into, both, the Old and New world of wine.
The conference gathered about 40 participants mostly from the Mediterranean countries, presenting their research and projects on the wide range of topics, from those focusing specifically on wine and food tourism to those dealing with wine and food in the wider context of regional identity. Much of discussion was focused on the future of wine and food tourism given the increasingly competitive world of both wine and tourism, providing a good platform for discussing the joint research agenda.