• 2009. – Ph.D. – Faculty of Economic & Business, University of Zagreb (FEB Zagreb)
• 2006. – M.Sc. – FEB Zagreb
• 2003. – B.Sc. – FEB Zagreb
• 2002 – JOSZEF Program, Vienna University of Economics and Business

• 2016. – today – Head of Tourism department, FEB Zagreb
• 2018. – today – Research Associate, Institute for tourism
• 2017. – today – Associate Professor, FEB Zagreb
• 2011. – 2017. – Assistant Professor, FEB Zagreb
• 2003. – 2011. – Teaching and research assistant, FEB Zagreb

• Destination marketing and management
• Marketing communications
• Customer experience management in tourism and services
• Tourism sustainability
• Tourism economics
• Market research, methodology and research methods

• Hrvatska Zaklada za znanost (HRZZ), IP-2019-04-7836: Predobro da bi bilo istinito? Učinak turizma na tržište nekretnina u Hrvatskoj – TOURCRO, 2020 – 2024.
• Hrvatska Zaklada za Znanost (HRZZ), UIP-2014-09-7005: Brendiranje Turističke Destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa Brendiranja Destinacije – DESTBRAND, 2015 – 2017.
• MZOŠ Projekt 067-0672288-2492, Istraživanje Tržišta u Funkciji Razvoja Specifičnih Oblika Turizma u Hrvatskoj.
• Preliminarna poslovna analiza, analiza isplativosti i analiza rizika ulaganja u projekt Dubrovnik-Suvarevina - Hrvatska kontrola zračne plovidbe (2020.).
• CROSTO – razvoj, mjerenje i praćenje indikatora održivosti razvoja turizma na regionalnoj razini.
• Istraživanje zadovoljstva posjetitelja i izlagača na Dalmacija Wine Expo 2015/2014/2013/2012/2011.
• Studija turističkih potencijala u Južnim Dinaridima. (2013).
• Lokalni plan razvoja turizma za područje Buškog jezera. (2013).
• Testiranje marke (imena) kamping ponude Istraturista. (2012).
• Istraživanje obilježja tržišnog segmenta gostiju u kampovima Istraturista u 2011. (2012).
• Istraživanje zadovoljstva sponzora, partnera i medijskih pokrovitelja 22. Studena Croatia Open Umag. (2011).
• Istraživanje za potrebe razvoja koncepcije manifestacije TenIstra - Istraživanje zadovoljstva posjetitelja 21. Studena Croatia Open Umag.  (2010). Istraturist Umag, hoteljerstvo i turizam
• Istraživanje zadovoljstva putnika uslugama Zračne luke Zagreb. (2008, 2006, 2004).
• Studija o utjecaju na okoliš projekta Družba Adria - područje turizma. (2004).

• Mikulić, J., Krešić, D., Šerić, M. (2020). The Factor Structure of Medical Tourist Satisfaction: Exploring Key Drivers of Choice, Delight and Frustration. Journal of Hospitality & Tourism Research, Accepted for publication.
• Mikulić, J., Ryan, C. (2018). Reflective versus formative confusion in SEM based tourism research: A critical comment. Tourism Management. 68, 465-469.
• Mikulić, J. (2018). Towards an end of measurement misspecification in tourism research: Grammar of theoretical constructs, focus of thought and mind traps. Tourism Management, 68, 444-449.
• Mikulić, J., Miloš Sprčić, D., Holiček, H., Prebežac, D. (2018). Strategic crisis management in tourism: An application of integrated risk management principles to the Croatian tourism industry. Journal of Destination Marketing & Management, 7, 36-38.
• Mikulić, J., Prebežac, D., Šerić, M., Krešić, D. (2017). Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis. Tourism Management, 59, 226-233.
• Mikulić, J., Šerić, M., Matas Milković, Lj. (2017). Airline loyalty determinants among business travelers: Empirical evidence from Croatia. Transportation Letters, 9(3), 177–183.
• Mikulić, J., Prebežac, D. (2016). The Kano model in tourism research: A critical note. Annals of Tourism Research, 61, 25-27.
• Mikulić, J., Prebežac, D., Dabić, M. (2016). Importance-performance analysis: Common misuse of a popular technique. International Journal of Market Research, 58(6), 775-778.
• Mikulić, J., Krešić, D., Prebežac, D., Miličević, K., Šerić, M. (2016).  Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches. Journal of Destination Marketing & Management, 5(2), 154-163.
• Mikulić, J., Krešić, D., Miličević, K., Šerić, M., Ćurković, B. (2016). Destination attractiveness drivers among urban hostel tourists: An analysis of frustrators and delighters. International Journal of Tourism Research, 18(1), 74–81.
• Mikulić, J., Kožić, I., Krešić, D. (2015). Weighting indicators of tourism sustainability: A critical note. Ecological Indicators, 48, 312-314.
• Mikulić, J., Dužević, I., Baković, T. (2015). Exploring drivers of student satisfaction and dissatisfaction: An assessment of impact-asymmetry and impact-range. Total Quality Management & Business Excellence, 26(11-12), 1213-1225.
• Mikulić, J., Krešić, D., Kožić, I. (2015). Critical factors of the maritime yachting tourism experience: An impact-asymmetry analysis of principal components. Journal of Travel & Tourism Marketing, 32(Sup1), S30-S41.
• Mikulić, J., Paunović, Z., Prebežac, D. (2012). An extended neural network-based importance-performance analysis for enhancing wine fair experience. Journal of Travel & Tourism Marketing, 29(8), 744-759.
• Mikulić, J., Prebežac, D. (2012). Accounting for dynamics in attribute-importance and for competitor performance to enhance reliability of BPNN-based importance-performance analysis. Expert Systems with Applications, 39(5), 5144–5153.
• Mikulić, J., Prebežac, D. (2012). Using dummy regression to explore asymmetric effects in tourist satisfaction: A cautionary note. Tourism Management. 33(3), 713-716.
• Mikulić, J., Prebežac, D. (2011). Evaluating hotel animation programs at Mediterranean sun and sea resorts: An impact-asymmetry analysis. Tourism Management, 32(3), 688-696.
• Mikulić, J., Prebežac, D. (2011). Rethinking the importance grid as a research tool for quality managers. Total Quality Management & Business Excellence, 22(9), 993-1006.
• Mikulić, J., Prebežac, D. (2011). A critical review of techniques for classifying quality attributes in the Kano Model. Managing Service Quality, 21(1), 46-66.
• Mikulić, J., Prebežac, D. (2011). What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach. Journal of Air Transport Management, 17(4), 237-240.

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