20. 4. 2011.
The forum dedicated to the regional wine tourism development was held in Bol on 18th of April and winemakers from Brač and Hvar attended together with the wine experts/consultants, tourism boards representatives and journalists specialized in wine and food.
The aim of the forum was to foster professional approach to wine tourism product development. After the introduction by dr. sc. Renata Tomljenović, prof. Donald Getz and prof. Steve Charter have talked to the winemakers of Brač and Hvar on how to set up winery as visitor attraction, how to create experience and tailor it to different segments of visitors, how to encourage wine sales to visitors and how to put the region on the wine map of Mediterranean wine tourism destinations.
The forum was organized by the Dalmatia Tourism Board with the assistance of the Institute for Tourism, following the First European Conference on Wine and Food tourism in Volterra (Italy, 13th to 15th of April, 2011).