Istraživački tim

Izv. prof. dr. sc. Josip Mikulić

 
Academic degrees
2008-2009.: Doktor znanosti (PhD), EF Zagreb, doktorski studij.
2004-2006.: Magistar znanosti (MSc), EF Zagreb, PDS Marketing.
2001-2002.: JOSZEF Program, Ekonomsko Sveučilište u Beču (WU Wien).
1998-2003.: Diplomirani ekonomist (BA), EF Zagreb, smjer Marketing.
1991-1998.: Opća gimnazija «Ratsgymnasium», Peine, Njemačka.
 
Employment
2016.: Pročelnik Katedre za turizam Ekonomskog fakulteta - Zagreb
2018.: Institut za turizam - Zagreb, znanstveni suradnik.
2017.: Ekonomski fakultet, Sveučilište u Zagrebu - Izvanredni profesor na Katedri za turizam.
2011.: Ekonomski fakultet, Sveučilište u Zagrebu - Docent na Katedri za turizam.
2003.: Ekonomski fakultet, Sveučilište u Zagrebu - Asistent na Katedri za turizam.
2002.: H.Neumann Management Consultants, Beč, Austrija - Praksa.
 
Research interests
Upravljanje kvalitetom u turizmu i uslužnim djelatnostima
Marketinški menadžment i tržišna komunikacija u turizmu
Održivost turizma
Suvremeni trendovi u istraživanju tržišta
Metode istraživanja u marketingu, menadžmentu i turizmu
 
Projects
Hrvatska Zaklada za Znanost (HRZZ), UIP-2014-09-7005 Brendiranje Turističke Destinacije: Analiza Uspješnosti Brenda u Kontekstu Procesa Brendiranja Destinacije, 2015 - 2017, Voditelj projekta.
MZOŠ Projekt 067-0672288-2492, Istraživanje Tržišta u Funkciji Razvoja Specifičnih Oblika Turizma u Hrvatskoj, Suradnik na projektu.
 
Conferences
Kesar, O., Mikulić, J. (2017). Medical Tourist Satisfaction and Dissatisfaction With Dental Care Services: An Exploratory Case Study. 4th ToSEE International Scientific Conference, University of Rijeka, Opatija, Croatia, 243-258 .
Barišić, P., Prebežac, D., Mikulić, J. (2017). City branding by the event brand ambassador. 15th APacCHRIE Conference, International Bali Institute of Tourism, Nusa Dua – Bali, 2739-2755.
Barišić, P. Škorić, S., Mikulić, J. (2017). Evaluating the success of promotion campaign for major sports events: The case of FIBA EuroBasket 2015, Croatia. STC'16 Sport Tourism Conference – Red, green and blue strategies, University of Zagreb, 1-24.
Kesar, O., Mikulić, J. (2016). How Changes in Formal Entry Procedures for Foreign Nationals Affect Inbound Tourism Demand? The Case of Croatia. 6th International Conference on Tourism (ICOT2016), Naples, Italy, 242-254.
Grilec Kaurić, A., Mikulić, J., Omazić, M.A. (2016). Dynamic Capabilities and Companies’ Performance in the Textile, Apparel and Leather and Related Products Industry. 4th International OFEL Conference on Governance, Management and Entrepreneurship, Dubrovnik, Croatia, 1231-1246.
Lovrenčić-Butković, L., Grilec Kaurić, A., Mikulić, J. (2016). Supply Chain Management in the Construction Industry – A Literature Review. 4th International OFEL Conference on Governance, Management and Entrepreneurship, Dubrovnik, Croatia, 798-811.
Šerić, M., Gil-Saura, I. Mikulić, J. (2015). Marketing communications, brand awareness, and brand image. An analysis of customer perceptions from the cross-cultural perspective. CROMAR Conference Proceedings, "Marketing Theory and Practice - Building Bridges and Fostering Collaboration", University of Split, Croatia.
Kožić, I., Krešić, D., Mikulić, J. (2015). The contribution of tourism to socio-economic development: Myth or reality? 1st International Conference Myths of Tourism, Zadar, Croatia, 35-49.
Grilec Kaurić, A., Mikulic, J., Schroeder, M. (2015). Supply Chain Management in Tourism Systems: A Comprehensive Review of the Literature. 3rd International OFEL Conference on Governance, Management and Entrepreneurship, Dubrovnik, Croatia, 626-639.
Mikulić, J., Krešić, D., Prebežac, D. (2014). Which destination attributes matter to sun-and-sea tourists in Croatia? A relevance-determinance analysis. 4th Advances in Hospitality & Tourism Marketing & Management Conference, University of Mauritius & Washington State University, Mauritius, pp. 104-122.
Mikulić, J., Miličević, K., Krešić, D. (2014). A comparative analysis of brand strength and tourism intensity among the EU capital cities: Does branding really matter? 5th International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macao, pp. 335-346.
Grilec Kaurić, A., Mikulić, J., Lovrenčić Butković, L. (2014). Perspectives of Fashion Design as a part of the Creative Industry – Case of the Croatian fashion designers. 3rd International M-SPHERE Conference for Multidisciplinarity in Science and Business, Dubrovnik, Croatia, 300-304.
Mikulić, J., Dužević, I., Baković, T. (2014). An extended framework for analysing higher education performance: The case of Croatia . 17th QMOD−ICQSS Conference. Prague, Czech Republic, 1-14.
Kožić, I., Mikulić, J., Krešić, D. (2014). Propensity to Travel: What The Macro-data Are Telling Us? 5th International Conference on Advances in Tourism Economics (ATE2014), Lisboa, Universidades Lusiada, 1-7.
Mikulić, J., Krešić, D., Kožić, I. (2014). Uncovering Priorities of Nautical Tourism in Croatia: An Importane-Performance Analysis. 2nd Belgrade International Tourism Conference BITCO - Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments, Belgrade, College of Tourism, 355-367.
Kožić, I., Mikulić, J. (2013). An Assessment of the Sustainability of Tourism in Croatian Coastal Destinations. Razvoj i okoliš - Perspektive održivosti. Zagreb: FF-press, 285-296.
Mikulić, J., Dužević, I., Baković, T. (2013). Setting Priorities for Quality Improvements in Higher Education: Impact-Asymmetry and Performance Analysis. 16th QMOD−ICQSS Conference. Portorož, Slovenia, 1231-1244.
Krešić, D., Mikulić, J., Kožić, J. (2013). Artificial Neural Network-Based Applications in Travel and Tourism Research: A Review and Case Study. 5th International Critical Tourism Studies Conference, Sarajevo, Bosnia & Herzegovina (online).
 
Selected Bibliography
Mikulić, J., Ryan, C. (2018). Reflective versus formative confusion in SEM based tourism research: A critical comment. Tourism Management. 68, 465-469. [Impact factor 2017: 5.921]
Mikulić, J. (2018). Towards an end of measurement misspecification in tourism research: Grammar of theoretical constructs, focus of thought and mind traps. Tourism Management, 68, 444-449. [Impact factor 2017: 5.921]
Mikulić, J., Miloš Sprčić, D., Holiček, H., Prebežac, D. (2018). Strategic crisis management in tourism: An application of integrated risk management principles to the Croatian tourism industry. Journal of Destination Marketing & Management, 7, 36-38. [Impact factor 2017: 3.233]
Šerić, M., Mikulić, J., Gil-Saura, I. (2018). Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment. Current Issues in Tourism, 21(14), 1621-1643. [Impact factor 2017: 3.462]
Dužević, I., Mikulić, J., Baković, T. (2018). An Extended Framework for Analyzing Higher Education Performance. Total Quality Management & Business Excellence, 29 (5-6), 599-617 [Impact factor 2017: 1.526]
Dežmar Krainz, K., Mikulić, J., Koren, H., Zavalić, A. (2018). Designing Work for Mental Health: the Moderating Role of Job Resources. Društvena Istraživanja, accepted for publication.
Mikulić, J., Prebežac, D., Šerić, M., Krešić, D. (2017). Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis. Tourism Management, 59, 226-233. [Impact factor 2016: 4.707]
Mikulić, J., Šerić, M., Matas Milković, Lj. (2017). Airline loyalty determinants among business travelers: Empirical evidence from Croatia. Transportation Letters, 9(3), 177–183. [Impact factor 2016: 0.706]
Šerić, M., Gil-Saura, I. Mikulić, J. (2017). Customer-based brand equity building: Empirical evidence from Croatian upscale hotels. Journal of Vacation Marketing, 23(2), 133-144. [Impact factor 2016: 1.148]
Dumičić, K., Mikulić, J., Čeh Časni, A. (2017). Tourism spending behaviour before and after the 2008 Financial Crisis: A dynamic panel investigation. Tourism Economics, 23(1), 223-228. [Impact factor 2016: 0.826]
Mikulić, J., Prebežac, D. (2016). The Kano model in tourism research: A critical note. Annals of Tourism Research, 61, 25-27. [Impact factor 2016: 3.194]
Mikulić, J., Prebežac, D., Dabić, M. (2016). Importance-performance analysis: Common misuse of a popular technique. International Journal of Market Research, 58(6), 775-778. [Impact factor 2016: 0.921]
Mikulić, J., Krešić, D., Prebežac, D., Miličević, K., Šerić, M. (2016). Identifying drivers of destination attractiveness in a competitive environment: A comparison of approaches. Journal of Destination Marketing & Management, 5(2), 154-163. [Impact factor 2015: 1.176]
Mikulić, J., Krešić, D., Miličević, K., Šerić, M., Ćurković, B. (2016). Destination attractiveness drivers among urban hostel tourists: An analysis of frustrators and delighters. International Journal of Tourism Research, 18(1), 74–81. [Impact factor 2015: 1.095]
Mikulić, J., Kožić, I., Krešić, D. (2015). Weighting indicators of tourism sustainability: A critical note. Ecological Indicators, 48, 312-314. [Impact factor 2014: 3.444]
Mikulić, J., Dužević, I., Baković, T. (2015). Exploring drivers of student satisfaction and dissatisfaction: An assessment of impact-asymmetry and impact-range. Total Quality Management & Business Excellence, 26(11-12), 1213-1225. [Impact factor 2014: 1.323]
Mikulić, J., Krešić, D., Kožić, I. (2015). Critical factors of the maritime yachting tourism experience: An impact-asymmetry analysis of principal components. Journal of Travel & Tourism Marketing, 32(Sup1), S30-S41. [Impact factor 2015: 1.741]
Kožić, I., Mikulić, J. (2014). Research Note: Measuring tourism sustainability – an empirical comparison of different weighting procedures used in modelling composite indicators. Tourism Economics, 20(2), 429-438. [Impact factor 2014: 0.515]
Krešić, D., Mikulić, J., Miličević, K. (2013). The factor structure of tourist satisfaction at pilgrimage destinations: The case of Medjugorje. International Journal of Tourism Research, 15(5), 484-494. [Impact factor 2012: 0.861]