The Croatian Sustainable Tourism Observatory (CROSTO) has become a member of the UNWTO International Network of Sustainable Tourism Observatories (INSTO). This Observatory, hosted by the Institute for Tourism in Zagreb, is responsible for monitoring sustainable tourism in the Adriatic Croatia. “Sustainable tourism development requires adequate measurement and evidence-based decision-making. We are very pleased to welcome the Croatian Sustainable Tourism Observatory to the UNWTO INSTO Network. We trust it can make a key contribution to support the vision set by Croatia for the future of its tourism sector; a sector that contributes to the three pillars of sustainability: economic, social and environmental” said UNWTO Secretary-General Taleb Rifai.

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Izidora Marković Vukadin, PhD was a keynote speaker at the International conference SUSTAINABLE DEVELOPMENT OF MOUNTAIN AREAS - Experiences, challenges and perspectives - dedicated to utilization and valorization of natural and cultural haritage of rural settlements.. The conference was held from 14th to 16th of September, 2016 in Žabljak (NP Durmitor), Montenegro. Dr. Markovic Vukadin presentation was focused on issues of visitor management strategies in protected areas, trough balancing integration of tourism and protection. Other keynote speakers at this interdisciplinary conference were professors Giovanni Giuseppe Vendramin, jelena Erdeljan, Luka Juvančič, Benoit Esmanne, Stefano Grego, Milan Marković and Ivan Laković. This conference was organized by University of Montenegro and supported by international partners:Biotechnical Faculty, University of Ljubljana; Swedish University of Agricultural Sciences; Institute of Technologies Applied to Cultural Heritage and University of Basilicata, Italy and by the Montenegrin Academy of Sciences and Arts.


Institute for Tourism, Zagreb in cooperation with the Cabinet of architecture in Ostrava, Czech and the State Archives in Rijeka organized exhibition “CZECH ARCHITECTS AND THE BEGINNINGS OF TOURISM ON THE CROATIAN ADRIATIC COAST“ which held in the Cabinet of architecture in Ostrava, Czech Republic from 16.6.2016. until 08.14.2016. The exhibition is accompanied trilingual catalog in Croatian, Czech and English. The content of the exhibition refers to the tourist architectural heritage designed by Czech architects in the late 19th and early 20th century on the Croatian Adriatic. As pointed out by one of the authors of the exhibition Jasenka Kranjčević from Institute for tourism, the exhibition contributes to the tourist promotion of the Croatian part of the Adriatic, the knowledge of the tourist heritage and hotel architecture, but also clearly represents the role of Czech architects in the development of tourism architectural thought, thus providing a rich source of ideas for today holiday architecture. You can read more: here.


On Faculty of Architecture, University of Zagreb in Zagreb 10th June 2016 Izidora Marković, Ph.D. instead Jasenka Kranjčević, Ph.D. presented work under title „Regeneration of abandoned tourism resorts“ on the expert meeting “Strategies of urban regeneration”. You can rerad more here.


On 10th of June 2016, distinguished professor William Gartner from the University of Minnesota has presented his work at the Institute for tourism. Prof. Gartner is an experienced expert in the field of tourism, while the subjects of his research are economic growth and development, regional economy and tourism, domestic and international tourism, the creation of destination image and branding of tourism destinations. He is a professor of applied economics at Minnesota University (Department of Applied economics) and a member of the International Academy for research in Tourism (International Academy for the Study of Tourism), and a visiting professor at numerous universities on all continents. Professor Gartner knows the opportunities of tourism in Croatia very well, since he has actively participated and monitored its development for more than 30 years.

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On International Scientific Conference “150th Anniversary of the Battle of Lissa”, in Lissa 9th of June, Jasenka Kranjčević, Ph.D., from Institute for tourism, presented scientific article „Battle of Lissa as a Tourist Attraction until 1918“. Main organizer of the conference was City of Split Heritage Society, while the conference was co-organized by the University of Split, Faculty of Socail science and humanities, Department of History; University of Zadar, Department of History; Croatian Maritime Museum Split; Archeological Museum of Split and Rotary Club Split.


In Ljubljana in Museum of Architecture and Design open is the exhibition “Fragments of interrupted time - Unrealized projects of tourist architecture” Ph.D. Jasenka Kranjčević from Institute for tourism and Ph.D. Mirjana Kos from Croatian Museum of Tourism, Opatija. Exhibition is open until 15 th May. More information about the exhibition can be found here and here.







Dr. sc. Irena Ateljević was a keynote speaker at the Belgrade International Tourism Conference 2016 (BITCO) dedicated to tourism education: Policies, Practices, Internationalisation. The conference was held on 18th and 19th of March, 2016. Dr. Ateljević's presentation was focused on issues of transmodernity, tourism and transformative education. The work is a part of the four-year research project TRANSTOURISM, funded by the Crotian Science Foundation ( 6164). Beside dr. Ateljević, the other keynote speakers at this important regional conference were professors Chris Cooper, David Airey and Diane Dredge.


We are pleased to announce the latest edition of the UNWTO Affiliate Members Global Report on the topic of Transformative Power of Tourism jointly published by UNWTO and Institute for Tourism, Zagreb, Croatia. The notion of transformative tourism refers to socially and environmentally conscientious tourists, who employ tourism as a transformative medium to re-invent themselves and promote sustainable practices that have a positive impact on local communities. These dynamics, when properly harnessed, have the ability to turn tourism into a key driver for socio-‎economic progress.‎ This Report further illustrates real-life initiatives that best reflect the great potential of transformative tourism in contributing to tourism development. The Report is available for free download from the following link.


On 22nd of February 2016, the director of the Institute for Tourism and editor in chief of the scientific journal TOURISM, Sanda Čorak, attended the celebration of the 20th anniversary of the scientific journal "Tourism and Hospitality Management" published by the Faculty of Tourism and Hospitality Management in Opatija. On this occasion, Mrs. Čorak presented a plaque of appreciation to Dora Smolčić Jurdana, the Dean and the editor of the “Tourism and Hospitality Management“ as a recognition of the Institute for Tourism for continuous publishing of the journal and the overall contribution to the development of tourism scientific research in Croatia. During the ceremony, the journal editor Sandra Janković pointed out the main features of the journal, which is being published as a semi-annual journal, only in English and is indexed in relevant databases such as Scopus but is also indexed by the journal Tourism, published by the Institute for Tourism. The notable progress in the quality of the journal was pointed out by all speakers and special thanks went to Milena Perišić who launched the journal in 1995.

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