People Powered Tourism - empowerment of local communities through co-designing experience based transformative travel to enhance visitor economy

 

FUNDING PROGRAMME:
Interreg Danube Region Programme (DRP0301146)

FINANCIAL DATA:
Total project value: EUR 2,538,365.00 (80% co-financed by the European Regional Development Fund – Interreg Funds)

Project Summary:
The People Powered Tourism project brings together 14 partners from 10 Danube Region countries (5 EU + 5 non-EU) with the aim of empowering local communities — including marginalized groups — in lesser-visited urban neighborhoods and rural areas. Through social innovation and co-creation of experiential and transformative tourism products, the project fosters sustainable development of local economies and provides visitors with higher-quality experiences.

The project addresses global challenges of sustainability, overtourism, and climate change by promoting visitor dispersion, valorization of cultural and natural resources, and the inclusion of local residents in shaping tourism offers.

Main Objective:
The main objective of the project is to enhance the sustainability and resilience of tourism areas in the Danube Region by strengthening the capacity of local communities to manage tourism through innovative and participatory approaches.

Planned Outputs and Results:

  • A tool for engaging local communities in the design of experiential and socially innovative tourism services
  • A handbook for the development of new forms of sustainable, nature-based tourism
  • An online platform featuring best practice examples and a stakeholder network from across the Danube Region tourism sector
  • 10 local action plans for the transformation of tourism ecosystems in line with project principles
  • 25 pilot activities jointly developed and implemented in partner destinations

 

Implementation Period:
1.4.2025. – 1.3.2028. (36 mjeseca)

Partnership:

The project brings together 14 project partners from 10 countries and 12 associated strategic partners from 9 countries.

Lead Partner:

  • Municipality of Szeged (Hungary)

 

Partneri:

  • Szeged and Surroundings Tourism Nonprofit Ltd. (HU)
  • BURST Non-profit Ltd. (HU)
  • Dubrovnik Development Agency – DURA (HR)
  • Institute for Tourism – IfT-HR (HR)
  • City of Sarajevo (BA)
  • Brasov Metropolitan Agency for Sustainable Development (RO)
  • Destination Management Organization Timisoara (RO)
  • City of Sombor (RS)
  • Chamber of Commerce and Industry Vratsa (BG)
  • NGO Green Home (ME)
  • Regional Development Agency for Podravje – Maribor (SI)
  • City Hall of Chișinău (MD)
  • Agency for Sustainable Development of the Carpathian Region “FORZA” (UA)

 

Associated Strategic Partner:

  • Tourist Board of the “Slavonski Brod – Posavina” Area

 

Project Website:

https://interreg-danube.eu/projects/people-powered-tourism

 

News


07.10.2025.

People Powered Tourism Project Team on a Two-Day Study Visit to Vienna

At the beginning of October, the People Powered Tourism project team participated in a two-day study visit to Vienna, focused on exploring innovative approaches to sustainable tourism, with an emphasis on visitor experience and local community well-being.

During the study visit, we explored lesser-known city districts and examples of how sustainability, urban renewal, and community involvement shape a new vision for tourism development.

From eco-hotels and green roofs to urban green spaces designed to preserve biodiversity, city gardens, and districts revitalized through placemaking tools, Vienna demonstrates how the quality of life for residents, visitor experience, and environmental protection can be successfully balanced.

Highlighted examples include:

  • Stadthotel Henriette – the first hotel in Vienna operating according to the principles of the economy for the common good; a family-run eco-hotel using exclusively green energy, natural materials, chemical-free cleaning products, and organic food.
  • Urbanouts Initiative and Wirtschaft am Markt restaurant – transforming abandoned spaces in the 12th district of Vienna into vibrant areas for the local community and visitors.
  • Boutiquehotel Stadthalle and Hotel Indigo – lush inner courtyards and rooftop gardens with beehives, exemplifying the integration of sustainability, biodiversity, and hospitality.

Vienna thus confirms its status as a city that successfully combines sustainable development, shared values, and innovative tourism approaches, creating a balanced and inclusive urban environment.

 

 


30.09.2025.

Meetings with Leading Institutions and Stakeholders within the Project

Last week in Slavonski Brod and its surroundings, we held a series of meetings with leading institutions and stakeholders as part of the Interreg project People Powered Tourism. Our associated partner, the Tourist Board of the “Slavonski Brod–Posavina” area, hosted and organized the events. We extend special thanks to Ms. Romana Tekić, Director of the Art Gallery, curators of the Brod Posavina Museum – Ms. Uršula Bešlić and Ms. Danijela Ljubičić Mitrović, as well as Ms. Verica Pudić, tourist guide. We also thank the coordinators of the Young Artists Review (REUMA) and Mr. Darko Šimić for their inspiring presentations of rural attractions.

In October, we continue with new activities:

  • 16 October – formal presentation of the project.
  • 28 October – resource mapping and idea generation for all those interested in contributing to the development of visitor experiences.

 

 

 


23.05.2025.

Dr. Renata Tomljenović at the Kick-off Meeting of the INTERREG Project People Powered Tourism

Dr. Renata Tomljenović participated at the beginning of May in the kick-off meeting of the INTERREG project People Powered Tourism in Szeged. The project, which officially started in April this year and will run for 36 months, is implemented under the Danube Transnational Programme (INTERREG Danube) and brings together 14 partners from 10 countries in the Danube Region. The lead partner is the City of Szeged (Hungary), and in addition to the Institute for Tourism, the associated partner in the project is the Tourist Board of the “Slavonski Brod – Posavina” area.

The People Powered Tourism project focuses on empowering local communities in the development of new cultural and creative tourism products based on local heritage, traditions, and creativity, as well as creating a platform for the exchange of experiences and skills.