As part of the program of education and workshops for stakeholders in tourism called Omiš Edu Frei, and organized by the TB of the city of Omiš (https://www.visitomis.hr/), Ph.D. Ivan Sever presented the results of the TOMAS Omiš 2023 research. In addition to information on the characteristics of tourist demand in Omiš, the stakeholders were also informed about the importance of monitoring indicators of tourist activity as a basis for improving the overall tourist offer and managing tourism in the destination.