On 9 and 10 October 2026, the international seminar “Generation Z in the Labour Market: Challenges, Opportunities and Perspectives” was held in Zadar. As part of the seminar, a panel discussion entitled “Gen Z Entrepreneurship: A Dream or a Real Opportunity?” took place.
The panel was moderated by Damir Krešić, Director of the Institute for Tourism and Vice President of HKD Napredak. The panellists included Jurica Bosna, Head of the Department of Economics at the University of Zadar; Boris Marđonović, Executive Director of the Craft and NGO Chamber of Montenegro; and Sanela Grujo Vrkljan, Research Associate at the Institute for Tourism.
Sanela Grujo Vrkljan presented a range of positive characteristics of Generation Z that may support entrepreneurial activity, while also highlighting the challenges that need to be addressed to turn entrepreneurial aspirations into reality. Drawing on available scientific research on Generation Z and entrepreneurship, she also outlined possible scenarios for the future development of entrepreneurship and the economy as a whole.
The seminar was organised by the European Centre for Workers' Questions (EZA) and HKD Napredak.