Survey of Tourist Activity of Croatian Population in 2013
Research area : Tourism market research
Project manager : Zrinka Marušić mag. math., univ.spec.oec.
Performer :
Implementation period : 2014.
Client :
Survey of Tourist Activity of Croatian Population:
- is a survey of 15+ population of the Republic of Croatia collecting data on tourism trips outside usual environment, i.e. covering information on national tourism - domestic and outbound
- is a survey that is continuously conducting from 2007
- is a survey that encompasses overnight and one day trips, private and business trips as well as trips within Croatia and abroad.
Tourist Activity of Croatian Population in 2013:
- 21.3 million trips realized by Croatian citizens (15+) in 2013, 74% were domestic trips and 26% were outbound trips
- 22.1 billion Kuna of total expenditures realized on those trips, 48% on domestic trips and 52% on outbound trips
- 5.4 million overnight trips realized within Croatia with 6.0 billion Kuna total expenditures
- 7.8 million same day trips realized within Croatia with 2.6 billion Kuna total expenditures.
Croatian citizens going to overnight trips in 2013:
- 1.8 million citizens went on at least one overnight trip in 2013 (49.5%)
- 1.7 million citizens went on at least one private overnight trip in 2013 (47.1%)
- 1.1 million citizens went on at least one private overnight trip with four and more consecutive nights in 2013 (29.5%); 859 thousand citizens were on domestic trip (23.6%) and 391 thousand went on outbound trip (10.8%)
- 398 thousand citizens were on overnight business trip in 2013 (10.9%)
- lack of financial resources is the main reason for not taking an overnight trip in 2013 (for 54% of those not travelling).
Tourist Activity of Croatian Population in 2013 in comparison to 2012:
- 10% less citizens went on at least one private overnight trip
- 13% less citizens went on at least one private overnight trip with four and more consecutive nights
- 8% more citizens were on at least one business trip
- 6% more private overnight trips realized; 11% more overnights on those trips; 15% higher total consumption
- 10% more longer (4+ overnights) private trips realized; 15% more overnights on those trips; 14% higher total consumption.