Virovitica-Podravina County Tourism Development Strategy untill 2030
			
			
				Research area : Strategic planning in tourism 
				
          Project manager : Ph.D. Snježana Boranić Živoder  
        
        Performer : 
				Implementation period : 2021
				Client : Virovitica Podravina County Tourist Board
        
          
          Contributors
          
          
Researchers: Ivo Kunst, Matina  Gjurašić, Izidora Marković Vukadin, Damir Krešić, Martina  Ambrušec
          
          
         
			 
			
    The project included situation analysis of tourism and analysis of market trends.  Then a SWOT analysis was made and strategic advantages and disadvantages were defined. Examples of good practice in the field of tourism product development are discussed. The tourism development strategy includes the principles of development, vision and goals, brand concept, development of tourism products and defining development clusters. The document concludes with the measures and activities within the four operational strategies: improving the destination's tourist experience, improving the accommodation and other tourism services, improving the organization, marketing and management, and creating the tourist destination image. Finally, the schedule of activities is defined.