The Development Strategy of Tourism for town of Supetar
Research area : Strategic planning in tourism
Project manager : Ph.D. Damir Krešić
Implementation period : 2015.
As part of the Development Strategy of Tourism for town of Supetar detailed analysis of the current situation (status quo) was made, which is aggregated in the form of SWOT analysis.
This was followed by definition of the strategy for tourism development of Supetar, which includes definition of tourism development vision, strategic guidelines and objectives for tourism development.
Additionaly, the document includes a Marketing strategy and a number of development projects to be implemented.
Finally, an action plan for implementation of projects and instructions for implementation and monitoring of the strategy was drafted.