ACTION PLAN FOR THE IMPROVEMENT OF CROATIAN TOURISM COMPETITIVENESS
Research area : Strategic planning in tourism
Project manager : Ph.D. Ivo Kunst
Implementation period : 2013.
Client : Ministry of Tourism
Other leaders: Neven Ivandić
Following the analysis of the methodology of the tourism competitiveness measurement by WEF, as well as the definition of each competitiveness indicator and Croatia's rankin according to each of the indicators grouped in 14 pillars, the document recommends not only areas/indicators of possible improvements, but specifies key stakeholders and set priorities.