ATTITUDES AND EXPENDITURE OF TOURISTS IN MONTENEGRO - GUEST SURVEY ATARTING IN 2013.
Research area : Strategic planning in tourism
Project manager : Renata Tomljenović
Implementation period : 2013.
This project was conducted by following the principles of participatory planning and a thorough background research. The situational analysis included analysis of stakeholders, the relevant social, economic and spatial plans of the city and county, a thorough analysis of the attractions available based on the Kušen System of tourism attraction, socio-demographic and economic analysis and demand and competitor analyses. During the project two half-day workshops were conducted with the stakeholders, more than 20 in-depth interviews, three rounds of field surveys and numerous contact with the tourism board and municipality representatives. Based on that, the vision, mission and strategic aims were defined in consultation with stakeholders, a concept of tourism development proposed including its spatial and product dimension, followed by the marketing concept.