National Program for Development of Croatian Meeting Industry
Research area : Strategic planning in tourism
Project manager : Mr. sc. Neda Telišman-Košuta
Implementation period : 2013.
Client : Ministry of Tourism
Stemming from the analysis of the current parformance of the Croatian meeting industry and an overview of current market trends, the National Program for Development of Croatian Meeting Industry sets the goals and vision of this product up to 2020. and it, further, proposes three development programs. The programs encompass: (1) projects leading to investment in congress and meeting infrastructure, (2) projects aimed at improvement of service quality and (3) projects dealing with destination reputation and visibility.