Dissemination training of Tourism 4.0 project activities (COSME)
			
			
				Research area : Other areas 
				
          Project manager : Ph.D. Matina  Gjurašić  
        
        Performer : 
				Implementation period : 2023
				Client : DURA – Dubrovnik Development Agency
        
          
          Contributors
          
          
Researchers: Izidora Marković Vukadin
          
          
         
			 
			
    Over the long term, digital transformation can unlock innovation and ensure the competitiveness of European destination systems. However, it is important to recognise that digitalisation offers tools, frameworks, and technologies to create and/or add value to tourism products and visitor experiences, but that these can only be successful if built upon a strong tourism sector. These foundations include an industry that is well connected, that shares similar strategic values, with the capacity to share information, establish and maintain supportive mentoring opportunities and partnerships, and that nurtures opportunities to learn, reflect and grow. Given that SMEs make up a large proportion of the tourism system, the challenge is clear. Securing competitive advantage, enhancing the connectivity and efficiencies that digitalisation promises, and unlocking the innovative potential of new products, services and experiences, is dependent upon a vibrant, visionary, and collaborative tourism sector.