Photo: Ilustrativna fotografija


Master plan for tourism development of Split-Dalmatia County (2017-2027) with strategic and operational marketing plan

Research area : Strategic planning in tourism

Performer :

Implementation period : 2017.

Client :


This plan encompassed: • an analysis of the current situation as a starting point for future development planning;  • a strategic framework including development principles, vision, goals and concept of tourism development; • operational development strategies defining priority projects, measures and activities; • product development strategy; • strategic and operational marketing plan; and an action plan for the first three years of implementation of the plan in detail, and for the full planning period.