Action Plan for Tourism Development in the Dalmatinska zagora - splitsko zaleđe
Research area : Strategic planning in tourism
Project manager : Ph.D. Snježana Boranić Živoder
Performer :
Implementation period : 2024
Client : Tourist Board Split-Dalmatia County
Contributors
Researchers: Izidora Marković Vukadin
The project in the introductory section includes a SWOT analysis, vision and goals, and the development principles set out in the development strategy. Accordingly, activities are detailed and described within the framework of four main goals: creating an environment suitable for sustainable tourism development, developing authentic and innovative tourism products, improving the destination's tourism development management system, and enhancing the destination's market recognition. This is followed by a chapter on monitoring and evaluation, where monitoring indicators and reporting methods are defined.