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Activation of Cultural Heritage in Croatian Tourism - AKULTUR

Research area : Strategic planning in tourism

Project manager : Ph.D. Jasenka Kranjčević

Performer :

Implementation period : 2024.-2027.

Client :


The topic of this project proposal is the recognition and activation of cultural heritage resources (tangible and intangible) in tourism, which would reduce the gap between well-established and potential tourist attractions in less developed tourist destinations. In doing so, the emphasis will be on three types of tourist products - related to the area: history of tourist heritage, architecture and spatial planning, and creative tourism. The project will result in the advancement of scientific knowledge in the field of cultural tourism development based on innovative principles of action research but will also provide professional input in developing the capacities of local stakeholders for the development and improvement of tourism through the activation of tourist heritage in destinations of different levels of tourism development. This will, at the same time, increase the resilience of the social communities of the destinations and contribute to their socio-economic and cultural recovery.


Details and news about the project: Activation of Cultural Heritage in Croatian Tourism - AKULTUR