Tourism development strategy for the Bar mjunicipality - 2021 - 2026
Research area : Strategic planning in tourism
Project manager : Ph.D. Ivo Kunst
Performer :
Implementation period : 2021
Client : Tourist Organization of Bar
Contributors
Researchers: Snježana Boranić Živoder, Sanja Čižmar
Starting from the SWOT analysis, the key strategic advantages and disadvantages related to tourism development in the Bar municipality have been derived. Furthermore, the SWOT analysis served as a good basis for defining the overall tourism development concept for the entire project area, both in its program/thematic, as well as in its time/spatial aspects. The operationalization of the proposed development concept through the initiation of a number of projects related to the gradual increase of the destination competitiveness, market visibility and/or destination management, should ensure the gradual, mutually coordinated, and long-term sustainable development of tourism activities throughout the project area.