Data analysis of TOMAS Croatia 2022/2023 survey results for the County of Međimurje
Research area : Strategic planning in tourism
Project manager : Zrinka Marušić mag. math., univ.spec.oec.
Performer :
Implementation period : 2024
Client : Tourist Board Of Medjimurje County
Contributors
Researchers: Ivo Beroš
TOMAS Croatia 2022/2023 Survey is a quantitative survey conducted on a sample of 14,632 respondents in hotels, hostels, camp sites and family accommodation (rooms, apartments, houses) in 148 destinations across Croatia. The survey was conducted from June 2022 to June 2023. Survey results are representative for Croatian tourism demand according to region, type of accommodation, season, and country of origin. The book with the results of the research is available at the following link: http://www.iztzg.hr/en/main-projects/tomas-surveys/.
Data collected from tourists in the County of Međimurje were analyzed in this project. The total sample size was 487 tourists. Results for the County of Međimurje were analyzed by type of accommodation, country of tourists’ origin, and season. Changes in tourism demand in the County of Međimurje in the 2019 - 2022/2023 period were also analyzed.