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Tourism development strategy of Crikvenica-vinodol riviera

Research area : Tourism market research

Performer :

Implementation period : 2019.

Client :


Researchers: Neven Ivandić, Neda Telišman-Košuta

The Strategy is a joint long-term platform for tourism development of Crikvenica, Novi Vinodolski and Vinodol aimig to develop their tourism offer and to present themselves on the market as a single destination. The document is based on standard methodological framework encompassing SWOT analysis, vision and strategic development goals, spatial and product concept, being finalized with an action plan. The Strategy proposes the destination's competitive identity concept as 'the dynamic riviera of recreation and health', positioning it as 'the best Adriatic riviera for active and healthy high value holidays'. The Action plan encompasses 12 programs covering the following domains: (1) creating experiences, (2) improving hospitality offer and services, (3) improving tourism management in destination.