Photo: Ilustrativna fotografija



Strategic and operational plan for Požeško-slavonska County tourism until 2030.

Research area : Strategic planning in tourism

Project manager : Ph.D. Snježana Boranić Živoder

Performer :

Implementation period : 2023

Client : Požega-Slavonia County Tourist Board


Researchers: Zoran Klarić, Ivo Beroš, Ivan Kožić

The project analyzed the current situation of tourism in the Požega-Slavonia County andmarket trends that are relevant to the development of tourism. Examples of good practices for the development of tourism products are presented. Then the SWOT matrix was defined, followed by the principles and vision of development. The positioning of the County was elaborated and the tourist products were described. Operational strategies are given to increase capacity and improve the quality of accommodation and catering, to enrich the destination value chain and to improve destination management.