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Analysis of the structure of tourist expenditures on shopping services from TOMAS Croatia 2022/2023 survey


Research area : Tourism market research

Project manager : Zrinka Marušić mag. math., univ.spec.oec.

Performer :

Implementation period : 2024

Client : Kaufland Hrvatska k.d.


Contributors


The TOMAS Croatia 2022/2023 survey results on average daily tourist expenditures during the stay in the destination are given according to the main types of services (accommodation service with associated food within the accommodation, food and beverage services in restaurants and bars, trade services, cultural and entertainment services, sports and recreation services, excursions, local transportation, and other services). In this project, tourist expenditures were additionally analyzed for the Kaufland Hrvatska k.d. The additional analysis included an analysis of the structure of expenditures for the trade services, i.e. the expenditures in stores or shopping expenditures. Namely, in the TOMAS Croatia 2022/2023 survey the following data are collected from respondents/tourists related to purchases in stores: 1. Expenditures for buying food and drinks in the store, 2. Expenditures for buying clothes and shoes, and 3. Other expenditures for purchases (souvenirs, cigarettes, books and similar.). Tourist shopping expenditures, in total and by structure, were analyzed by region, by season, and by type of accommodation. Complete results are provided in an Excel file.