SWOT Analysis for HERIT ADAPT Pilot Sites
Research area : Strategic planning in tourism
Project manager : Ph.D. Izidora Marković Vukadin
Performer :
Implementation period : 2024
Client : Dubrovnik development agency DURA
Contributors
Researchers: Nora Mustać, Luka Valožić, Leona Matotek
SWOT analysis in this document evaluates the strengths, weaknesses, opportunities, and threats associated with the tourism landscape in these regions, with a focus on resilience, cultural heritage, and environmental sustainability. By examining the evolution of legal and policy frameworks, including international influences and local adaptation strategies, these analyses provide a comprehensive understanding of the current landscape and anticipated regulatory shifts impacting tourism. The analysis covers three primary areas: (1) Legal and Policy Frameworks, which focus on the effectiveness of existing laws and policies for promoting sustainable tourism and climate adaptation; (2) Strategies and Action Plans, which evaluate the practical implementation of measures aimed at climate resilience, urban planning, and heritage protection; and (3) Interconnections between tourism, environmental conservation, and urban development, highlighting synergies that could bolster sustainable growth.
Data was collected through document reviews, interviews with key policymakers, and observational studies, enabling an in-depth evaluation of on-ground practices. The SWOT framework identifies critical strengths, including established legal protections and strong stakeholder collaboration, while addressing weaknesses such as funding constraints and infrastructural gaps. Opportunities include aligning regional policies with EU standards, leveraging smart technologies, and diversifying tourism to alleviate seasonal strain. However, external threats like climate change, regulatory fragmentation, and global tourism pressures pose significant challenges.
This SWOT analysis aims to provide actionable insights for each region, equipping stakeholders with strategies to enhance resilience, protect heritage, and support sustainable tourism. By fostering an environment conducive to long-term sustainability, the project helps these regions balance tourism growth with the preservation of cultural and environmental legacies.