Photo: Ilustrativna fotografija



Dissemination training of Tourism 4.0 project activities (COSME)

Research area : Other areas

Project manager : Ph.D. Matina Gjurašić

Performer :

Implementation period : 2023

Client : DURA – Dubrovnik Development Agency


Researchers: Izidora Marković Vukadin

Over the long term, digital transformation can unlock innovation and ensure the competitiveness of European destination systems. However, it is important to recognise that digitalisation offers tools, frameworks, and technologies to create and/or add value to tourism products and visitor experiences, but that these can only be successful if built upon a strong tourism sector. These foundations include an industry that is well connected, that shares similar strategic values, with the capacity to share information, establish and maintain supportive mentoring opportunities and partnerships, and that nurtures opportunities to learn, reflect and grow. Given that SMEs make up a large proportion of the tourism system, the challenge is clear. Securing competitive advantage, enhancing the connectivity and efficiencies that digitalisation promises, and unlocking the innovative potential of new products, services and experiences, is dependent upon a vibrant, visionary, and collaborative tourism sector.