Photo: Ilustrativna fotografija



Tourism development strategy for Split hinterland & Dalmatinska zagora region until 2030

Research area : Strategic planning in tourism

Project manager : Ph.D. Snježana Boranić Živoder

Performer :

Implementation period : 2023

Client : Split – Dalmatia County Tourist Board


Researchers: Zoran Klarić, Izidora Marković Vukadin, Damir Krešić, Ivo Beroš, Ivan Kožić

The project first analyzed and described the basic preconditions of sustainable development. Then an overview of the analysis of the current state of tourism in the Split hinterland - Dalmatinska zagora region was given. Trends were analyzed and a SWOT analysis was performed. The development strategy defines the principles of development, vision and mission, as well as strategic goals. This was followed by the development of tourist products and the spatial concept. The project ends with operational strategies.