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Stakeholders mapping and analysis at CEETO pilot area/region/country/EU level: CEETO Strategic Agenda for networking, knowledge transfer and exchange

Research area : Strategic planning in tourism

Project manager : Ph.D. Izidora Marković Vukadin

Performer :

Implementation period : 2019.

Client : WWF Adria on behalf of INTERREG Central Europe


Since the need to detect the influence of stakeholders has high priority, it was important to avoid under (or over) estimation of their impacts and relevance. Stakeholders with high levels of influence on and by project have been identified and given high priority at the outset. Using a matrix which maps stakeholders according to their influence, relevance and limitations allows us to create a picture of stakeholders’ level of involvement and therefore the type of engagement that we need to have with them. This builds the understanding of what motivates stakeholders and how to win them around. Therefore, 4 main categories of impact/relevance for CEETO project stakeholders have been recognized:
1.    Current knowledge of CEETO project    
2.    Role in sustainable tourism and ecotourism development    
3.    Existing level of cooperation    
4.    Limitations
For each country involved in the project, the potential stakeholders which replied to the survey were individually listed on stakeholders' maps.  Furthermore, evaluated stakeholders are marked with colour and with object forms (Chapter 3.3). Three main groups of stakeholders were identified considering their impact/relevance:
CRUCIAL stakeholders;
IMPORTANT stakeholders;