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Survey on attitudes and expenditures of tourists in Croatia - TOMAS Croatia 2022

Research area : Tourism market research

Project manager : Zrinka Marušić mag. math., univ.spec.oec.

Performer :

Implementation period : 2023

Client : Croatian National Tourist Board


Researchers: Ivo Beroš, Neven Ivandić, Ivan Sever, Sanda Čorak

TOMAS Croatia 2022/2023 survey is the latest in a series of longitudinal research on the characteristics of tourist demand in Croatia conducted under the name TOMAS since 1987. The survey is conducted in both, the Adriatic and the continental part of Croatia, from June 2022 to June 2023.
TOMAS Croatia 2022/2023 Survey is a quantitative survey conducted on a sample of 14,632 respondents in hotels, hostels, camp sites and family accommodation (rooms, apartments, houses) in 148 destinations along the country. Personal interview with tourists (CAPI) was used as a data collection method, with a structured questionnaire used as a research instrument. Interviewed were domestic tourists and foreign tourists from 19 main generating markets. Survey results are representative for Croatian tourism demand according to region, type of accommodation, season, and country of origin. Survey results are weighted by data on tourists' overnights (eVisitor data base). The book with the results of the research is available at the following link: The book describes the methods and the main findings of the research. All the results are presented in tables in the Appendix, in Croatian and English. The results are presented by country of tourist’s origin, regions, type of accommodation, season and the main travel motive.