Photo: Ilustrativna fotografija



Tourism marketing plan for Požega-Slavonia county until 2027

Research area : Destination marketing and branding

Project manager : Ph.D. Snježana Boranić Živoder

Performer :

Implementation period : 2023

Client : Požega-Slavonia County Tourist Board


Researchers: Damir Krešić, Diana Baus, Sanela Grujo Vrkljan

The project started with tourist trends and current marketing activities. Trends in the field of tourism marketing are described with an emphasis on the use of new technologies. Target segments and markets were defined and a system of tourist products was developed. Implementation activities are elaborated in four areas: research and strategic planning, development of tourist products, communication activities and destination management.